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GROUP LEAD MARKETING & COMMUNICATIONS – 100%

We are a dynamic, long-established family business with a highly international clientele and a motivated, diverse workforce. As part of a renowned Swiss fragrance house with over 300 employees worldwide, our Malaysia subsidiary has been a trusted partner to customers across the region for more than 10 years and employs close to 100 dedicated professionals.

Recognized for our creativity, innovation, and commitment to quality, we continuously strive for excellence in customer service and operational efficiency. Supported by global expertise, advanced manufacturing capabilities, and an extensive distribution network, we remain focused on sustainable and responsible growth.

As part of our continued expansion, we are looking to fill the above-mentioned position within our Malaysia operations.

POSITION INFORMATION

Position Title: Group Lead Marketing & Communications
Department: Marketing & Communications
Location: LUZI (Malaysia) Sdn. Bhd., Kulai, Johor
Reporting Line: Global Head of Marketing & Communications

JOB PURPOSE

The Group Lead Marketing & Communications is responsible for leading the Marketing & Communications function in Malaysia. The role combines people's leadership with strong marketing expertise to ensure the successful execution of marketing initiatives while driving strategic alignment, operational excellence, and continuous improvement.

The incumbent is passionate about developing people and unlocking potential, leading the Marketing & Communications team in Malaysia to thrive, innovate and perform at their best. Through coaching, mentorship and continuous learning, the Team Lead builds a motivated, high-performing team that strengthens LUZI’s brand, supports business growth and exemplifies the company’s values and global standards.

As a trusted business partner, the Group Lead collaborates closely with Sales, Fragrance Design, Perfumery, R&D, Sustainability, People & Culture and other internal stakeholders to strengthen LUZI's market presence, customer experience and brand positioning.

The role remains close to the marketing discipline while providing leadership, coaching and direction for the team.

KEY RESPONSIBILITIES

Leadership & Team Development

  • Lead, coach, and develop the Marketing & Communications team.
  • Foster a collaborative, high-performance culture.
  • Set priorities, allocate resources, and manage workload planning.
  • Provide regular feedback, coaching, and development opportunities.
  • Drive cross-functional collaboration across departments.
  • Monitor team performance and improve processes, workflows, and operational efficiency.

Marketing Strategy & Brand Communication

  • Develop trend-driven marketing concepts for exhibitions, events, and brand experiences.
  • Ensure consistent brand communication across all channels.
  • Oversee content creation for brochures, presentations, social media, corporate communications, and fragrance storytelling.
  • Present market trends and marketing concepts internally and to customers.
  • Strengthen brand visibility and customer engagement through impactful campaigns.

Customer & Market Excellence

  • Translate market insights into marketing strategies and business opportunities.
  • Monitor fragrance, beauty, FMCG, consumer, and lifestyle trends.
  • Lead market scouting of new product launches across key categories.
  • Support Sales with compelling customer presentations and innovative concepts.
  • Identify emerging trends to enhance competitiveness and customer value.

Merchandising & Promotional Materials

  • Manage the development and growth of the merchandising and promotional products portfolio.
  • Source, evaluate, and manage suppliers to ensure quality, cost-effectiveness, and brand consistency.
  • Oversee procurement of merchandise for events, exhibitions, and internal initiatives.
  • Optimize product offerings based on business needs, market trends, and sustainability goals.

Project & Process Management

  • Lead marketing projects from concept through execution.
  • Coordinate internal stakeholders, agencies, and external suppliers.
  • Review and approve designs, mock-ups, and marketing materials.
  • Support the planning and execution of trade fairs, exhibitions, and customer events.
  • Drive continuous improvement of marketing processes and workflows.

WHAT WE EXPECT

  • Bachelor's or Master's degree in Marketing, Communications, Business Administration or a related discipline.
  • Minimum 6–8 years of professional experience in B2B Marketing within the fragrance, cosmetics, beauty or FMCG manufacturing industry, preferably in a fragrance house. Proven experience working in a manufacturing environment is a non-negotiable requirement for this role.
  • Previous leadership experience with responsibility for coaching or managing employees.
  • Strong expertise in brand communication, product marketing and customer engagement.
  • Excellent presentation, storytelling and communication skills.
  • Strong project management and organizational abilities.
  • Excellent command of English, both written and spoken.
  • Proficient in Microsoft PowerPoint and common digital marketing tools.

WHAT WE OFFER

  • Competitive salary and benefits package aligned with your qualifications, experience, and contributions.
  • Opportunities for professional growth through structured training, certifications, and continuous learning initiatives.
  • Supportive and collaborative work environment where your ideas, achievements, and contributions are valued.
  • Comprehensive employee benefits, including medical coverage, wellness support, and work-life balance initiatives.
  • Equal opportunity employers committed to fostering an inclusive, respectful, and diverse workplace.

 

If you have any questions, feel free to reach out.

We look forward to receiving your application at LUZI-Inet Portal.